Going forward, we think it’s important to build very differentiated specialized solutions for different use cases to appeal to entirely new groups of users that have new needs that a HERO camera maybe solved, but maybe it’s got some other aspects to it that are undesirable for that use case, and the user doesn’t need all these other things that the HERO camera does. So you were attracting the same customer, but just they might have been an entry-level, mid-level or high-end customer but at the same customer type. And the camera got higher resolution, higher frame rates, maybe some additional features as you went to the higher price point product.īut by and large, they were very similar, and they were built for the same use cases. “And so without going into detail about the products themselves, if you look at our good, better, best strategy that we used to have, that was three different price points of the same camera. Instead, he makes it very clear that they see those cameras as basically targeting the same use cases, just at different price points with minor differences: a GoPro Hero 10 Black, Hero 10 Silver, etc…), nor are they talking about retaining previous year models like they do today at retail (Hero 10, Hero 9, Hero 8 all available as options). Now for the first one, GoPro then spends significant time explaining that they aren’t talking about just having secondary GoPro Hero models like in the past (e.g. And ultimately, it’s best divided up into three pieces:Ī) The plan to go from two cameras to four camerasī) Expansion of cloud capabilities, notably around in-cloud editingĬ) The re-introduction of a desktop app, but with some subscription component This fairly loaded three-sentence chunk basically outlines what he’ll detail over the course of the remainder of the earnings call, especially (or really entirely) via the Q&A section. This is in addition to the aggressive road map we have planned for software, including new cloud capabilities and an all-new subscription-based desktop application.”
And we expect to expand that further by the end of 2023. “At the end of 2022, we plan to increase our hardware offering from the two product types we have today, HERO and MAX, to four distinct camera products. However, the key bit starts off towards the beginning, when CEO Nick Woodman says: Now in the video above I dive into all the notable quotes, which is easily more than half of this entire earnings call with them outlining the use cases and scenarios for these new cameras. By far, the most interesting earning call to date in the sports tech segment was GoPro’s Q4 2021 earnings call yesterday, where GoPro announced they plan to more than double their camera lineup in 2022, and then expand it further in 2023.Īnd by ‘lineup’, we’re not talking just a new budget GoPro, but rather at least one very distinct new camera targeting professionals, and then another distinct camera targeting some other group. Earnings call season is among us, and that means plenty of interesting tidbits to be had.
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