Remember as you’re doing so to think in terms of what kind of information your target audience would find most interesting. For instance, you can get ideas by taking a look at industry trends, news items, upcoming events, in-house data, academic studies, survey results, etc. But create a video that compares the depth of the ocean to objects of all different sizes, and it becomes much easier to imagine … as you can see in this video:Ĭoming up with a great topic for an infographic video is actually pretty simple. For instance, it can be difficult to picture how deep the ocean really is. Simplify Complex Information – Video makes complex data easier to understand.Great for Attracting New Fans & Followers – Because infographic videos combine interesting stats with compelling visuals, they’re highly shareable … which is why infographic videos can play an important role in a company’s content marketing strategy, making it easier for businesses to find new fans and followers.As such, they create a good overall impression … which is why companies often find them useful when they want to establish authority or be seen as thought leaders in their industry.
Increased Credibility – Infographic videos are generally professional, insightful, and interesting.As a result, they can be a highly effective way to improve metrics that marketers care about, like page views, click-thru rates, and viewer engagement. Improved Metrics – Quite simply, infographic videos are enjoyable to watch.
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